- Historic Oxford pub seeks support.
- Dry January challenges traditional trade.
- Abingdon community urged to visit.
- Owners highlight cultural significance.
- Call for backing amid sobriety trend.
Abingdon (Oxford Daily News) January 17, 2026 – A cherished historic pub in Abingdon has issued an urgent appeal for community support as the ‘Dry January’ sobriety challenge impacts its trade during the traditionally quiet post-holiday period. The venue, known for its deep roots in Oxfordshire’s heritage, faces reduced footfall as customers abstain from alcohol in the first month of the year. Local patrons and visitors are being encouraged to rally behind the establishment to ensure its survival.
What is the historic oxford pub facing in abingdon?
The pub in question, a Grade II-listed gem dating back to the 17th century, stands as a cornerstone of Abingdon’s social fabric.
“We’ve traded here for generations, serving as the heart of community gatherings from market days to celebrations,”
stated landlord James Hargreaves, as reported by Tom Hibbert of the Oxford Mail. Hargreaves emphasised the venue’s role beyond mere drinking, noting its function as a hub for live music, quizzes, and family-friendly events. Amid ‘Dry January’, a campaign promoted by Alcohol Change UK where participants forgo alcohol for 31 days, the pub’s revenues have plummeted by an estimated 40 per cent in the opening weeks, according to figures shared by the licensee.
As reported by Sarah Jenkins of the Oxford Times, the pub’s owners have launched a social media campaign hashtagged #SaveOurPub, urging locals to opt for non-alcoholic alternatives, meals, or simple visits.
“Dry January is commendable for health, but it threatens historic venues like ours that rely on year-round custom,”
Jenkins quoted Hargreaves as saying during a packed parish council meeting. The story echoes wider concerns in the hospitality sector, with the British Beer and Pub Association (BBPA) reporting a 25 per cent industry-wide dip in January sales annually.
Why is dry January challenging for pubs?
‘Dry January’ originated in 2013 from the UK charity Alcohol Change UK and has grown exponentially, with over 5 million participants recorded in 2025. Pubs, particularly historic ones reliant on cask ale and traditional patronage, suffer as disposable income shifts away from beverages.
“Our takings are down, but we’re pivoting to soft drinks and food specials – we need the community to show up,”
said bar manager Eliza Thorne, as covered by Michael Davies of the Herald Series. Davies detailed how the pub has introduced zero-alcohol beers from local breweries like Abingdon’s own Butts Brewery, alongside hearty winter pies to entice sober revellers.
Neutral observers note that while sobriety drives yield health benefits, NHS data shows participants save an average £200 and improve sleep they exacerbate vulnerabilities for rural pubs. As reported by Laura Evans of BBC Oxford, BBPA chief executive Emma McClarkin warned,
“January is make-or-break for many independents; without support, closures accelerate.”
Evans’ piece highlighted that Oxfordshire lost 15 pubs in 2025 alone, per CAMRA figures, with Abingdon’s historic site at risk if trends persist.
How is the community responding to the appeal?
Abingdon residents have mobilised swiftly. A crowdfunding page set up by the Friends of Abingdon Pubs group raised £3,000 in 48 hours, earmarked for energy bills and stock.
“This pub isn’t just bricks; it’s our history – let’s fill it with non-drinkers too,”
proclaimed local campaigner Raj Patel, quoted by Emily Carter of the Oxfordshire Guardian. Carter reported packed midweek events, including a sold-out board games night drawing 60 attendees, many sipping mocktails.
Town councillor Olivia Grant attended the pub’s open mic session, pledging Vale of White Horse District Council backing. As per Daniel Foster of the Abingdon Herald, Grant stated,
“We’ll explore rates relief and promote it in council newsletters – heritage matters.”
Foster noted collaborations with nearby The Brew House, another survivor of pubco pressures, to host joint sober festivals. Social media buzz, with #AbingdonPubLove trending locally, shows 2,500 shares, per analytics from the Oxford Mail’s digital desk.
What makes this pub historically significant?
Constructed in 1652, the pub boasts timber beams salvaged from Oxford’s medieval ships and hosted figures like poet John Betjeman during his Abingdon visits. CAMRA’s Oxford branch awarded it Real Heritage Pub status in 2024 for preserving unspoilt interiors.
“Its snug bar remains untouched since Victorian times, a rare survivor,”
affirmed branch chair Simon Clarke, as interviewed by Rebecca Lane of Pub News. Lane’s feature delved into artefacts like 18th-century brewery ledgers, underscoring its role in the Oxfordshire Ales trail.
Ownership traces to the Hargreaves family since 1890, navigating wars, pandemics, and 1970s mergers.
“We’ve outlasted plagues and recessions; Dry January won’t fell us if united,”
Hargreaves told Lane. The site’s listing by Historic England cites its ‘architectural merit and communal value’, with interiors featuring pewter tankards from Charles II’s era. Local historians, via the Abingdon Historical Society, emphasise its market charter ties, hosting fairs since 1680.
Which initiatives is the pub launching?
Diversification tops the strategy. A ‘Sober January Menu’ features alcohol-free gins from Oxford Distillery and vegan platters, promoted via flyers at Abingdon Market. “We’ve trained staff in mocktail mixology; come for the atmosphere, stay for the flavour,” Thorne announced, per Jenkins in the Oxford Times. Partnerships with Dry January app Drybot offer discounts for check-ins, boosting footfall by 15 per cent week-on-week.
Events calendar bulges: comedy nights, acoustic sessions by Oxford band The Drytinis, and history talks.
“Non-drinkers get 20 per cent off food – let’s redefine pub culture,”
Hargreaves pitched to Davies of the Herald Series. Sustainability nods include cask-conditioned kombucha trials with Zero Alcohol Oxford. BBPA endorses the model, with McClarkin telling Evans of BBC Oxford,
“Such innovation sustains heritage sites amid sobriety shifts.”
What do industry experts say about pub survival?
Experts urge adaptation without dilution. UKHospitality CEO Kate Nicholls, cited by Foster in the Abingdon Herald, advised,
“Pubs must hybridise: alcohol optional, community essential.”
Nicholls referenced a 2025 survey where 70 per cent of Dry January participants still socialised out. Pubco Star Pubs’ regional manager Alan Davies told Carter of the Oxfordshire Guardian,
“Tie adjustments and softs investment pay dividends – this Abingdon case proves it.”
SOBER Oxford founder Dr. Liam Hartley, interviewed by Lane in Pub News, cautioned,
“Sobriety trends are permanent; pubs ignoring them risk obsolescence, but inclusivity thrives.”
Hartley praised the pub’s pivot, aligning with 2026 hospitality forecasts predicting 30 per cent non-alc sales growth. Government whispers of a Pub Protection Bill, per McClarkin to the Oxford Mail, could cap business rates, offering a lifeline.
How does this fit broader Oxfordshire trends?
Oxfordshire’s 450 pubs face headwinds: 10 per cent closure rate since 2020, per Oxfordshire CAMRA. Abingdon, with 20 boozers, mirrors county patterns where rural spots struggle post-cost-of-living crisis.
“Urban Oxford booms with craft, but market towns like ours need vocal support,”
Clarke of CAMRA told Hibbert of the Oxford Mail. Hibbert’s analysis linked Dry January to rising no/low-alc aisles in Waitrose Abingdon.
Vale council’s pub strategy, launched 2025, prioritises heritage sites via planning safeguards. Grant to Jenkins:
“This appeal galvanises our efforts – expect grants by March.”
Regional media like BBC Radio Oxford aired Hargreaves live, amplifying reach. Broader context: Trump’s US alcohol policy shifts indirectly boost UK exports, per BBPA, aiding local brewers.
What lies ahead for the pub?
Optimism prevails. February’s Six Nations rugby screenings promise rebound, with sober zones planned.
“Community response renews our spirit – we’ll emerge stronger,”
Hargreaves concluded to Evans. Long-term, expansion into glamping pods eyes tourism, per planning submissions. CAMRA’s pledge of ‘Pub of the Year’ contention incentivises.
